In this video, Marina Ivanov delves into the importance of maintaining strong relationships with Apex’s drivers, particularly during difficult times when freight availability is low. She emphasizes that the drivers are the backbone of the company, and their loyalty has been instrumental in Apex’s ability to navigate industry downturns. To foster loyalty, Marina ensures that drivers’ pay remains consistent, even during periods of reduced freight. Apex is committed to preserving the livelihood of its drivers, avoiding drastic pay cuts that could affect their morale. Marina points out that maintaining stable compensation is key to keeping drivers engaged and motivated. She believes that by staying true to their values, Apex has created an environment where drivers feel valued and respected. The company has worked hard to develop effective recruiting and retention strategies, ensuring that their drivers are not just employees but an integral part of the Apex family. She is proud of the high-quality team of drivers she has built, referring to them as the “cream of the crop.” The company’s ability to retain and engage top talent has been critical to maintaining operational stability during challenging times. By showing consistent support, respect, and a commitment to the well-being of their drivers, Apex has successfully cultivated a loyal and dependable workforce. Marina’s philosophy centers on the belief that a company’s success relies heavily on the satisfaction and commitment of its employees, and she remains dedicated to ensuring that Apex’s drivers continue to thrive in both good and bad times.
